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Daniela Massenz

Welcome to My Portfolio

As a seasoned writer and editor specialising in health, wellness, and beauty, I bring nearly two decades of expertise in creating impactful print and digital content. My experience spans editorial, advertorial, and corporate work, with a versatile portfolio that also includes fashion, travel, and food writing. Whether crafting in UK or US English, I deliver polished, effective content tailored to my clients' needs.

Digital Expertise

I’ve project-managed website builds for medical clients, brands, and e-commerce stores, overseeing everything from strategic content creation to seamless execution.

Editorial Excellence

Known for my ability to distil complex topics into engaging, accessible stories, my print and digital work is highly regarded for its depth, accuracy and engaging style. My clients value my meticulous research skills and knack for turning challenging subject matter into compelling content.

Corporate Solutions

From content strategy to PR and social media marketing, I offer a comprehensive approach to helping brands amplify their voice and connect with their audience.

Every project I undertake reflects my commitment to precision and professionalism, with copy that rarely requires editing. I’m excited to collaborate with you and bring your ideas to life.

Let’s chat about how we can work together to create something extraordinary.

MY SKILLSET

EDITORIAL WRITING & EDITING

Print Experience
As a wellness and beauty editor, I’ve worked with prestigious publications including Psychologies, Men’s Health, Shape, and Real Simple. My bylines have also featured regularly in Women’s Health, Elle, and Cosmopolitan, among others, showcasing my ability to craft compelling content that resonates with diverse audiences.

Digital Expertise
I have extensive experience blogging and guest blogging about health, wellness, and beauty, creating engaging content for personal projects, independent platforms, brands, and retailers. My digital work combines creativity with strategy to connect with readers and drive results.

DIGITAL CONTENT

Blogging, Brand Content, SEO, and Social Media
I have collaborated closely with brands across diverse industries, including nutritional supplements, beauty, dermatology groups, oncology practices, fashion and food. My work has also spanned PR and educational content, delivering value-driven messaging that informs and inspires.

Additionally, I’ve managed social media strategies and executed email marketing campaigns for numerous brands and large retailers, helping to enhance their online presence and engage audiences effectively.


Client Brands
I’ve had the privilege of working with renowned brands, including:

  • Skincare, Health & Wellness: Xandro Labs, Invity, Environ, Institut Esthederm, Bioderma, NAOS Group, Nuxe, Erborian, Clarins, Cosmetiques de France, Nation of Strong
  • Cosmetics: Revlon, Max Factor, Bourjois, Estée Lauder

…and many more.

CONTENT STRATEGY

As owner of digital and PR for a multi-brand global corporation, I’ve been responsible for aligning overarching global strategies with marketing calendars and tailoring them to meet the unique needs of local markets.

From content direction to implementation, I’ve overseen every detail to ensure cohesive and seamless messaging across platforms, delivering impactful results that resonate with diverse audiences.

Content Management Systems (CMS)
I’m proficient in managing and optimising websites across leading CMS platforms, including:

  • WordPress (with Elementor and Yoast)
  • Shopify
  • BigCommerce
  • Drupal

This combination of brand experience and technical expertise enables me to deliver exceptional content tailored to each client’s unique needs.

PROJECT MANAGEMENT

As a team leader and content editor, I’ve managed numerous corporate and e-commerce websites, ensuring seamless delivery of high-quality, engaging content that drives results.

SEO Writing & Content Creation

  • Landing Pages
  • Category Copy
  • Product Pages

E-Commerce Clients

  • Fashion & Beauty E-tailers
  • Cosmetics E-tailers

Corporate Clients

  • Oncology Groups
  • Cosmetics Brands
  • Software Companies
  • Private Wealth Firms

I bring a strategic approach to content management, ensuring alignment with business objectives and delivering solutions that resonate with target audiences.

FEATURED WORK

RECENT PROJECTS

Digital strategy/E-Commerce

E-commerce content & SEO writing

News24 •

Blog writing: Healthy coping strategies for a global pandemic

The first anniversary of the Covid-19 global lockdown just passed recently … (deep breath) … Remember when we went into our first three-week hard lockdown? We were so worried about how those three weeks would disrupt our lives. Little did we know that the end would still be nowhere in sight.

Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.

Client: RediCare Control Dx. Feature: Can you reverse Type 2 Diabetes? Yes, you can! Here’s how

Can you reverse Type 2 Diabetes? Yes, you can! Here’s how

Until recently, it was thought that you couldn’t reverse type 2 diabetes. It was considered a chronic progressive disease, with little likelihood of successful treatment or reversal.

Our understanding of this disease is changing rapidly, however. Numerous studies by Redicare and other pioneers in the treatment of Type 2 Diabetes have shown that type 2 diabetes brought into remission very quickly with clinically validated ‘lifestyle ther

BLOGS

CERM Skincare •

Irritable skin: Is it sensitive or sensitized?

Alright, squad, let's talk about a touchy subject… sensitive skin – something a lot of us deal with but might not totally get. It's a bit mindblowing that over 60% of women and over 50% of men report some degree of sensitivity, according to research.¹

But skin sensitivity is not all the same. There are basically two types: true sensitive skin is a skin type, in other words, you're born with it. But sensitized skin is a skin condition – it just gets irritable for some reason, and it can happen t
Beauty Daily •

The Best Retinol Serum for Your Face and When to Use it in Your Routine

Retinol serum… two words that are a heaven-made match when it comes to skin routines. Retinol is the gold-standard active ingredient that takes on everything from fine lines and wrinkles, textured skin, sun damage and hyperpigmentation, and acne, oversized pores or oily. Couple this with a serum formulation, and you have one of the most potent pro-ageing tools at your fingertips. Serums tend to be the most concentrated formulations – meaning they work harder and provide faster results.
Beauty Daily •

LED Face Masks Are Proven to Make You Look Younger

The LED face mask is a true beauty phenomenon. It’s Instafamous and went TikTok viral, as everyone from the Kardashians to Victoria Beckham has treated us to lovingly illuminated selfies sporting their latest LED masks for the face.

But do led face masks work, and is the hype around these smart devices justified? As with everything tech-related, it’s all about doing your due diligence. With the right led face mask, a light therapy device used regularly for your needs can offer a brighter and mo
Yours, Simplified •

Client: Love from yours. Feature: How Does Hyaluronic Acid Help Your Skin?

Hyaluronic Acid… The word’s a bit of a mouthful – try saying it quickly 10 times – is the skin-boosting ingredient on (and in) everyone’s lips for the past few years. Small wonder, as it’s an incredibly powerful moisture-trapping magnet. Roughly 50 % of the HA in our bodies is found in the skin, and it’s partly responsible for keeping skin cells plumped up, hydrated, and healthy. BUT we need to top it up as we age. Because it occurs naturally in our body, it is incredibly safe and effective.

Hy
News24 •

Blog writing: Healthy coping strategies for a global pandemic

The first anniversary of the Covid-19 global lockdown just passed recently … (deep breath) … Remember when we went into our first three-week hard lockdown? We were so worried about how those three weeks would disrupt our lives. Little did we know that the end would still be nowhere in sight.

Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.
BeYOUtiful •

Why a Healthy Gut Is the Key to a Happy Skin, Body - and Life

Know the expression 'I feel it in my gut'? Our understanding that our gut truly is our 'second brain' is growing daily, as is its effect on the health of our bodies, mood and skin.



As long ago as 1930, medical researchers suspected a link between gut health and skin health, but it's only recently that new research has revealed just how much gut health can impact all areas of our body and psyche, and the discoveries are ongoing.



How Is It Possible That The Brain, Gut And Skin Are Connec
BeYOUtiful •

All You Need to Know About Losing That Belly Fat - Forever

Is it possible to lose fat around your belly in a week? Sorry - no! The net is full of articles on how to do it in 5 days. All bogus. Months or years of accumulated fat just won't disappear in 5 days. If you think you can get away with going on a quick diet or taking a few supplements, that's not going to work. And forget about doing hundreds of crunches to get that perfect tum. Instead you have to change your food and lifestyle choices. The good news? It can be done - and pretty easily.



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PRINT JOURNALISM

PROJECT MANAGEMENT

Public relations

PR strategy, press-release writing, digital newsletters

Let's get social

Contact Me

My inbox is always open, you can contact me with the contact form here. I look forward to hearing from you. Warmly, Daniela