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Daniela Massenz

Welcome to my portfolio! 

I am a seasoned print and digital (SEO) writer and editor specialising in health and wellness and beauty. I have extensive editorial, advertorial and corporate content experience writing across many genres, including fashion and food, and I write in both UK and US English for my clients.

Digital: I have project-managed new website builds for medical clients, brands and e-commerce stores, including content creation.

Editorial: My work is sought-after editorially - print and digital - and by brands. I am known for my wide knowledge of subject matter, research skills as well as my ability to translate often challenging subject matter into engaging and informative content.

Corporate: Content strategy, PR, social media marketing.

My work is accurate and my copy requires very little editing.

I look forward to chatting to you about how we could work together.

MY SKILLSET

EDITORIAL WRITING & EDITING

PRINT: I have been wellness and beauty editor on numerous magazines including Psychologies, Men’s Health, Shape, Real Simple, and I’ve contributed regularly to Women’s Health, Elle, Cosmopolitan, among others.

DIGITAL: I have blogged and guest-blogged about beauty, health and wellness for myself, independents, for brands and retailers.

DIGITAL CONTENT

BLOGGING, BRAND CONTENT, SEO AND SOCIAL MEDIA 

 I have worked closely with brands - beauty, fashion food, nutritional supplements, dermatology groups and oncologists on both PR and education content. 

I've also run social media for numerous brands and large retailers.

CONTENT STRATEGY

As owner of digital and PR for a multi-brand global corporate, my task has been to align global strategy with marketing calendars, and adapting strategy for the local market. 

I have overseen all aspects of content direction and implementation for seamless messaging.

CLIENT BRANDS: Environ, WISI-Oi Sustainable Fashion Marketplace, Bioderma, Institut Esthederm, Revlon, Max Factor, Nuxe, Erborian, Nation of Strong, Bourjois, NAOS Group, Cosmetiques de France, and many more.

CMS: Wordpress (plus Elementor and Yoast), Shopify and Drupal.

PROJECT MANAGEMENT

I have been team leader and content editor on numerous content websites - corporate and e-commerce.

              SEO WRITING                      Landing pages
         Category copy
          Product pages 

E-COMMERCE CLIENTS: Fashion & beauty e-tailer

Cosmetics e-tailers

CORPORATE CLIENTS:

Oncology group 

Cosmetics brands

Software company

Private Wealth companies

FEATURED WORK

NEWEST PROJECTS

Digital content/Ghostwriting

Client: Redicare ControlDx Feature: The Type 2 Diabetes Diet: Treat 2 Diabetes and Reduce Weight

If you’re diagnosed with type 2 diabetes, your doctor will prescribe a change in lifestyle and diet, most often with a prescription for medication.

We understand that the word and the idea of giving up foods you love can be daunting and cause a kneejerk dash for the nearest chocolate bar. But the good news is that a good diet for type 2 diabetes isn’t as difficult as you may fear. You can enjoy good food while managing your disease, as long as you understand some fundamental principles.

NEED T

Client: RediCare Control Dx. Feature: Can you reverse Type 2 Diabetes? Yes, you can! Here’s how

Can you reverse Type 2 Diabetes? Yes, you can! Here’s how

Until recently, it was thought that you couldn’t reverse type 2 diabetes. It was considered a chronic progressive disease, with little likelihood of successful treatment or reversal.

Our understanding of this disease is changing rapidly, however. Numerous studies by Redicare and other pioneers in the treatment of Type 2 Diabetes have shown that type 2 diabetes brought into remission very quickly with clinically validated ‘lifestyle ther
Nêô Sephiri •

Client: Nêô Sephiri. Feature: WORLD WATER DAY: Time to play our part

Every year since 1992, March 22 marks World Water Day to highlight the importance of our most precious and increasingly scarce resource – safe, fresh water.

The United Nations (UN) created this day to mitigate the global water crisis and educate people about water scarcity. They have since incorporated the theme as one of their Sustainable Development Goals, to ‘ensure access to water and sanitation for all’.

This vital mission to protect and conserve safe water is something that runs through
Yours, Simplified •

Client: Love from yours. Feature: How Does Hyaluronic Acid Help Your Skin?

Hyaluronic Acid… The word’s a bit of a mouthful – try saying it quickly 10 times – is the skin-boosting ingredient on (and in) everyone’s lips for the past few years. Small wonder, as it’s an incredibly powerful moisture-trapping magnet. Roughly 50 % of the HA in our bodies is found in the skin, and it’s partly responsible for keeping skin cells plumped up, hydrated, and healthy. BUT we need to top it up as we age. Because it occurs naturally in our body, it is incredibly safe and effective.

Hy

E-commerce content & SEO writing

Beauty Daily •

The Best Retinol Serum for Your Face and When to Use it in Your Routine

Retinol serum… two words that are a heaven-made match when it comes to skin routines. Retinol is the gold-standard active ingredient that takes on everything from fine lines and wrinkles, textured skin, sun damage and hyperpigmentation, and acne, oversized pores or oily. Couple this with a serum formulation, and you have one of the most potent pro-ageing tools at your fingertips. Serums tend to be the most concentrated formulations – meaning they work harder and provide faster results.
Beauty Daily •

LED Face Masks Are Proven to Make You Look Younger

The LED face mask is a true beauty phenomenon. It’s Instafamous and went TikTok viral, as everyone from the Kardashians to Victoria Beckham has treated us to lovingly illuminated selfies sporting their latest LED masks for the face.

But do led face masks work, and is the hype around these smart devices justified? As with everything tech-related, it’s all about doing your due diligence. With the right led face mask, a light therapy device used regularly for your needs can offer a brighter and mo

PRINT JOURNALISM & DIGITAL CONTENT

News24 •

Blog writing: Healthy coping strategies for a global pandemic

The first anniversary of the Covid-19 global lockdown just passed recently … (deep breath) … Remember when we went into our first three-week hard lockdown? We were so worried about how those three weeks would disrupt our lives. Little did we know that the end would still be nowhere in sight.

Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.
BeYOUtiful •

Why a Healthy Gut Is the Key to a Happy Skin, Body - and Life

Know the expression 'I feel it in my gut'? Our understanding that our gut truly is our 'second brain' is growing daily, as is its effect on the health of our bodies, mood and skin.



As long ago as 1930, medical researchers suspected a link between gut health and skin health, but it's only recently that new research has revealed just how much gut health can impact all areas of our body and psyche, and the discoveries are ongoing.



How Is It Possible That The Brain, Gut And Skin Are Connec
BeYOUtiful •

All You Need to Know About Losing That Belly Fat - Forever

Is it possible to lose fat around your belly in a week? Sorry - no! The net is full of articles on how to do it in 5 days. All bogus. Months or years of accumulated fat just won't disappear in 5 days. If you think you can get away with going on a quick diet or taking a few supplements, that's not going to work. And forget about doing hundreds of crunches to get that perfect tum. Instead you have to change your food and lifestyle choices. The good news? It can be done - and pretty easily.



A
BeYOUtiful •

Pigmentation and Dark Spots Explained: Everything You Need to Know

We unpack the causes of hyperpigmentation and give you solutions on how to get rid of those dark spots on your face.

You outgrow your teen acne at last, but before you can celebrate, you have to deal with the fall-out - patches of dark spots on your skin where you had pimples.

Though very common, acne isn't the only culprit, but whatever the cause, dark spots - properly named hyperpigmentation - affect women of all skin tones and ages.

PROJECT MANAGEMENT

Public relations

PR strategy, press-release writing, digital newsletters

Let's get social

Contact Me

My inbox is always open, you can contact me with the contact form here. I look forward to hearing from you. Warmly, Daniela