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Daniela Massenz | Health, Wellness, Beauty Writer & Editor

Turning complex
science into content people actually
want to read.

I'm a writer and editor specialising in health, wellness, and beauty — with bylines in Psychologies, Elle, and Cosmopolitan, and brand work for Clarins, Xandro, Estée Lauder, and Environ, among others. 

Nearly three decades of experience in both print and digital. Front end and back end. From Switzerland to Singapore.

Bylines in Psychologies ◆ Elle ◆ Women's Health ◆ Men's Health ◆ Cosmopolitan ◆ Shape ◆ Real Simple

Editorial rigour.
Strategic instinct.

Whether you need a blog that ranks, a product page that sells, or a brand voice that sticks, I bring years of craft and strategic thinking to every brief.

View my work and let's talk! 

What I do

Editorial Writing & Editing

Nearly three decades of bylines in top-tier print and digital titles. I write with the depth of a journalist and the instincts of an editor — always accurate, always engaging, always on brief.

Publications: Psychologies · Women's Health · Elle · Cosmopolitan · Men's Health · Shape · Real Simple

Content:

Features

Interviews

Columns

Copy editing

Sub-editing

Digital & Brand Content

From SEO blog posts to product pages, brand campaigns to video scripts — I create content across the full digital spectrum for beauty, skincare, wellness, and healthcare brands. I write with conversion in mind as much as craft.

Content:

SEO Writing

Product Pages

Blog Content

EDMs

Video Scripts

Social Media

Press Releases

Strategy & Project Management

Content strategy isn't just what you say, it's how, when and where you say it. 

I've owned digital and content strategy for multi-brand global corporations, managed website builds end-to-end and led teams to deliver cohesive, results-driven content across markets.

CMS:

WordPress

Shopify

BigCommerce

Drupal

Elementor

Yoast

SEO Writing & Content Creation


I bring a strategic approach to content management, ensuring alignment with business objectives and delivering solutions that resonate with target audiences.

Landing Pages

Category Copy

Product Pages

    E-Commerce Clients

    Fashion & Beauty E-tailers

    Cosmetics E-tailers

      Corporate Clients

      Oncology Groups

      Cosmetics Brands

      Software Companies

      Private Wealth Firms


        Brands I've worked with

        From global beauty houses to independent wellness startups — across skincare, health, cosmetics, and beyond.

        beauty

        Clarins · Estée Lauder · Revlon · Max Factor · Bourjois · Environ Bioderma · Institut Esthederm · Nuxe · Erborian · NAOS Group · Invity CERM Skincare · Cosmetiques de France · Montblanc · L'Oréal

        health & wellness

        Xandro Labs · Nation of Strong · dr. he · Cape Breast Care

        FEATURED WORK

        RECENT PROJECTS

        Digital strategy/E-Commerce

        E-commerce content & SEO writing

        News24 •

        Blog writing: Healthy coping strategies for a global pandemic

        The first anniversary of the Covid-19 global lockdown just passed recently … (deep breath) … Remember when we went into our first three-week hard lockdown? We were so worried about how those three weeks would disrupt our lives. Little did we know that the end would still be nowhere in sight.

        Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.

        Client: RediCare Control Dx. Feature: Can you reverse Type 2 Diabetes? Yes, you can! Here’s how

        Can you reverse Type 2 Diabetes? Yes, you can! Here’s how

        Until recently, it was thought that you couldn’t reverse type 2 diabetes. It was considered a chronic progressive disease, with little likelihood of successful treatment or reversal.

        Our understanding of this disease is changing rapidly, however. Numerous studies by Redicare and other pioneers in the treatment of Type 2 Diabetes have shown that type 2 diabetes brought into remission very quickly with clinically validated ‘lifestyle ther

        BLOGS

        CERM Skincare •

        Irritable skin: Is it sensitive or sensitized?

        Alright, squad, let's talk about a touchy subject… sensitive skin – something a lot of us deal with but might not totally get. It's a bit mindblowing that over 60% of women and over 50% of men report some degree of sensitivity, according to research.¹

        But skin sensitivity is not all the same. There are basically two types: true sensitive skin is a skin type, in other words, you're born with it. But sensitized skin is a skin condition – it just gets irritable for some reason, and it can happen t
        Beauty Daily •

        The Best Retinol Serum for Your Face and When to Use it in Your Routine

        Retinol serum… two words that are a heaven-made match when it comes to skin routines. Retinol is the gold-standard active ingredient that takes on everything from fine lines and wrinkles, textured skin, sun damage and hyperpigmentation, and acne, oversized pores or oily. Couple this with a serum formulation, and you have one of the most potent pro-ageing tools at your fingertips. Serums tend to be the most concentrated formulations – meaning they work harder and provide faster results.
        Beauty Daily •

        LED Face Masks Are Proven to Make You Look Younger

        The LED face mask is a true beauty phenomenon. It’s Instafamous and went TikTok viral, as everyone from the Kardashians to Victoria Beckham has treated us to lovingly illuminated selfies sporting their latest LED masks for the face.

        But do led face masks work, and is the hype around these smart devices justified? As with everything tech-related, it’s all about doing your due diligence. With the right led face mask, a light therapy device used regularly for your needs can offer a brighter and mo
        Yours, Simplified •

        Client: Love from yours. Feature: How Does Hyaluronic Acid Help Your Skin?

        Hyaluronic Acid… The word’s a bit of a mouthful – try saying it quickly 10 times – is the skin-boosting ingredient on (and in) everyone’s lips for the past few years. Small wonder, as it’s an incredibly powerful moisture-trapping magnet. Roughly 50 % of the HA in our bodies is found in the skin, and it’s partly responsible for keeping skin cells plumped up, hydrated, and healthy. BUT we need to top it up as we age. Because it occurs naturally in our body, it is incredibly safe and effective.

        Hy
        News24 •

        Blog writing: Healthy coping strategies for a global pandemic

        The first anniversary of the Covid-19 global lockdown just passed recently … (deep breath) … Remember when we went into our first three-week hard lockdown? We were so worried about how those three weeks would disrupt our lives. Little did we know that the end would still be nowhere in sight.

        Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.
        BeYOUtiful •

        Why a Healthy Gut Is the Key to a Happy Skin, Body - and Life

        Know the expression 'I feel it in my gut'? Our understanding that our gut truly is our 'second brain' is growing daily, as is its effect on the health of our bodies, mood and skin.



        As long ago as 1930, medical researchers suspected a link between gut health and skin health, but it's only recently that new research has revealed just how much gut health can impact all areas of our body and psyche, and the discoveries are ongoing.



        How Is It Possible That The Brain, Gut And Skin Are Connec
        BeYOUtiful •

        All You Need to Know About Losing That Belly Fat - Forever

        Is it possible to lose fat around your belly in a week? Sorry - no! The net is full of articles on how to do it in 5 days. All bogus. Months or years of accumulated fat just won't disappear in 5 days. If you think you can get away with going on a quick diet or taking a few supplements, that's not going to work. And forget about doing hundreds of crunches to get that perfect tum. Instead you have to change your food and lifestyle choices. The good news? It can be done - and pretty easily.



        A

        PRINT JOURNALISM

        PROJECT MANAGEMENT

        Public relations

        PR strategy, press-release writing, digital newsletters

        Let's get social

        Contact Me

        My inbox is always open, you can contact me with the contact form here. I look forward to hearing from you. Warmly, Daniela