Get happy skin with CERM
Content strategy, brand voice, content writing for Singapore-based skincare brand CERM, aimed at Gen Z and Alphas.
Daniela Massenz
Welcome to my portfolio!
I am a seasoned print and digital (SEO) writer and editor specialising in health and wellness and beauty. I have extensive editorial, advertorial and corporate content experience writing across many genres, including fashion, travel and food, and I write in both UK and US English for my clients.
Digital: I have project-managed new website builds for medical clients, brands and e-commerce stores, including content creation.
Editorial: My work is sought-after editorially - print and digital - and by brands. I am known for my wide knowledge of subject matter, research skills as well as my ability to translate often challenging subject matter into engaging and informative content.
Corporate: Content strategy, PR, social media marketing.
My work is accurate and my copy requires very little editing.
I look forward to chatting to you about how we could work together.
MY SKILLSET
EDITORIAL WRITING & EDITING
PRINT: I have been wellness and beauty editor on numerous magazines including Psychologies, Men’s Health, Shape, Real Simple, and I’ve contributed regularly to Women’s Health, Elle, Cosmopolitan, among others.
DIGITAL: I have blogged and guest-blogged about beauty, health and wellness for myself, independents, for brands and retailers.
DIGITAL CONTENT
BLOGGING, BRAND CONTENT, SEO AND SOCIAL MEDIA
I have worked closely with brands - beauty, fashion food, nutritional supplements, dermatology groups and oncologists on both PR and education content.
I've also run social media for numerous brands and large retailers.
CONTENT STRATEGY
As owner of digital and PR for a multi-brand global corporate, my task has been to align global strategy with marketing calendars, and adapting strategy for the local market.
I have overseen all aspects of content direction and implementation for seamless messaging.
CLIENT BRANDS: Environ, WISI-Oi Sustainable Fashion Marketplace, Bioderma, Institut Esthederm, Revlon, Max Factor, Nuxe, Erborian, Nation of Strong, Bourjois, NAOS Group, Cosmetiques de France, and many more.
CMS: Wordpress (plus Elementor and Yoast), Shopify and Drupal.
PROJECT MANAGEMENT
I have been team leader and content editor on numerous content websites - corporate and e-commerce.
SEO WRITING Landing pages
Category copy
Product pages
E-COMMERCE CLIENTS: Fashion & beauty e-tailer
Cosmetics e-tailers
CORPORATE CLIENTS:
Oncology group
Cosmetics brands
Software company
Private Wealth companies
FEATURED WORK
RECENT PROJECTS
Digital content/Ghostwriting
Client: Nêô Sephiri. Feature: WORLD WATER DAY: Time to play our part
Every year since 1992, March 22 marks World Water Day to highlight the importance of our most precious and increasingly scarce resource – safe, fresh water.
The United Nations (UN) created this day to mitigate the global water crisis and educate people about water scarcity. They have since incorporated the theme as one of their Sustainable Development Goals, to ‘ensure access to water and sanitation for all’.
This vital mission to protect and conserve safe water is something that runs through
The United Nations (UN) created this day to mitigate the global water crisis and educate people about water scarcity. They have since incorporated the theme as one of their Sustainable Development Goals, to ‘ensure access to water and sanitation for all’.
This vital mission to protect and conserve safe water is something that runs through
Client: Love from yours. Feature: How Does Hyaluronic Acid Help Your Skin?
Hyaluronic Acid… The word’s a bit of a mouthful – try saying it quickly 10 times – is the skin-boosting ingredient on (and in) everyone’s lips for the past few years. Small wonder, as it’s an incredibly powerful moisture-trapping magnet. Roughly 50 % of the HA in our bodies is found in the skin, and it’s partly responsible for keeping skin cells plumped up, hydrated, and healthy. BUT we need to top it up as we age. Because it occurs naturally in our body, it is incredibly safe and effective.
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Profile interviews
When the powers behind South Africa’s newest and most exciting beauty destination, ARC, wanted to put their brand on the map while disrupting the status quo, they turned to brand identity designer, Daniel Ting Chong.
E-commerce content & SEO writing
Irritable skin: Is it sensitive or sensitized?
Alright, squad, let's talk about a touchy subject… sensitive skin – something a lot of us deal with but might not totally get. It's a bit mindblowing that over 60% of women and over 50% of men report some degree of sensitivity, according to research.¹
But skin sensitivity is not all the same. There are basically two types: true sensitive skin is a skin type, in other words, you're born with it. But sensitized skin is a skin condition – it just gets irritable for some reason, and it can happen t
But skin sensitivity is not all the same. There are basically two types: true sensitive skin is a skin type, in other words, you're born with it. But sensitized skin is a skin condition – it just gets irritable for some reason, and it can happen t
The Best Retinol Serum for Your Face and When to Use it in Your Routine
Retinol serum… two words that are a heaven-made match when it comes to skin routines. Retinol is the gold-standard active ingredient that takes on everything from fine lines and wrinkles, textured skin, sun damage and hyperpigmentation, and acne, oversized pores or oily. Couple this with a serum formulation, and you have one of the most potent pro-ageing tools at your fingertips. Serums tend to be the most concentrated formulations – meaning they work harder and provide faster results.
LED Face Masks Are Proven to Make You Look Younger
The LED face mask is a true beauty phenomenon. It’s Instafamous and went TikTok viral, as everyone from the Kardashians to Victoria Beckham has treated us to lovingly illuminated selfies sporting their latest LED masks for the face.
But do led face masks work, and is the hype around these smart devices justified? As with everything tech-related, it’s all about doing your due diligence. With the right led face mask, a light therapy device used regularly for your needs can offer a brighter and mo
But do led face masks work, and is the hype around these smart devices justified? As with everything tech-related, it’s all about doing your due diligence. With the right led face mask, a light therapy device used regularly for your needs can offer a brighter and mo
Nation of Strong | Beauty x Fitness made in Germany
SEO CONTENT PROJECT MANAGER
Total revamp of website with new brand voice and messaging.
Landing pages, product pages, some blog writing.
Total revamp of website with new brand voice and messaging.
Landing pages, product pages, some blog writing.
PRINT JOURNALISM & DIGITAL CONTENT
Elle Magazine: The price of beauty
Is the price tag of luxury products a guarantee that they are more effective than less expensive counterparts? It's not that simple...
Pigmentation and Dark Spots Explained: Everything You Need to Know
We unpack the causes of hyperpigmentation and give you solutions on how to get rid of those dark spots on your face.
You outgrow your teen acne at last, but before you can celebrate, you have to deal with the fall-out - patches of dark spots on your skin where you had pimples.
Though very common, acne isn't the only culprit, but whatever the cause, dark spots - properly named hyperpigmentation - affect women of all skin tones and ages.
You outgrow your teen acne at last, but before you can celebrate, you have to deal with the fall-out - patches of dark spots on your skin where you had pimples.
Though very common, acne isn't the only culprit, but whatever the cause, dark spots - properly named hyperpigmentation - affect women of all skin tones and ages.
Empty nest, schmempty nest!
The upside of empty nesting, the pitfalls, and how to survive it...
Journalism: A Tavola
The importance of food to a cultural Italian living in a foreign land
Journalism: The art of friendship
Loneliness is its own form of pandemic. The importance of friendship has never been more poignant than during Covid-19. We are social animals who need to interact with other people for our emotional, mental and physical wellbeing.
Reader feedback
Gratifying response from a reader regarding my featured article on the importance of friendship
Blog writing: Hot or Cold therapy? Which is best for injuries and sore muscles?
We’re often asked advice about when and if to use our sports gels for sore muscles, joints or tendons.
There’s no simple, one-line answer to this question: For some injuries or soreness, we need to apply cold therapy. While others respond best to heat. And then some need both. Let’s break it down so you make the right choice for your complaint.
There’s no simple, one-line answer to this question: For some injuries or soreness, we need to apply cold therapy. While others respond best to heat. And then some need both. Let’s break it down so you make the right choice for your complaint.
Blog writing: Can you Get Rid of Cellulite?
Knowledge is power. And knowing what cellulite is, is the first step to dealing with it.
The body-positivity movement is one of the best things about living in this age. It’s great that so many women are embracing their natural beauty and lovingly accepting all that they are. This means they’re grabbing life by the horns and flaunting their
The body-positivity movement is one of the best things about living in this age. It’s great that so many women are embracing their natural beauty and lovingly accepting all that they are. This means they’re grabbing life by the horns and flaunting their
Blog writing: Healthy coping strategies for a global pandemic
The first anniversary of the Covid-19 global lockdown just passed recently … (deep breath) … Remember when we went into our first three-week hard lockdown? We were so worried about how those three weeks would disrupt our lives. Little did we know that the end would still be nowhere in sight.
Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.
Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.
Why a Healthy Gut Is the Key to a Happy Skin, Body - and Life
Know the expression 'I feel it in my gut'? Our understanding that our gut truly is our 'second brain' is growing daily, as is its effect on the health of our bodies, mood and skin.
As long ago as 1930, medical researchers suspected a link between gut health and skin health, but it's only recently that new research has revealed just how much gut health can impact all areas of our body and psyche, and the discoveries are ongoing.
How Is It Possible That The Brain, Gut And Skin Are Connec
As long ago as 1930, medical researchers suspected a link between gut health and skin health, but it's only recently that new research has revealed just how much gut health can impact all areas of our body and psyche, and the discoveries are ongoing.
How Is It Possible That The Brain, Gut And Skin Are Connec
Blog writing: The Noob’s guide to clean skincare
Brand blog post. Clean beauty 101
Blog writer for Beyond Beauty microsite on Health24.com
I am the blog writer for this long-running series on South Africa's premier health website. The portal was created in collaboration with aesthetic skincare spa. The brief: content that combines native information and general health and beauty education.
Profile interviews
When the powers behind South Africa’s newest and most exciting beauty destination, ARC, wanted to put their brand on the map while disrupting the status quo, they turned to brand identity designer, Daniel Ting Chong.
All You Need to Know About Losing That Belly Fat - Forever
Is it possible to lose fat around your belly in a week? Sorry - no! The net is full of articles on how to do it in 5 days. All bogus. Months or years of accumulated fat just won't disappear in 5 days. If you think you can get away with going on a quick diet or taking a few supplements, that's not going to work. And forget about doing hundreds of crunches to get that perfect tum. Instead you have to change your food and lifestyle choices. The good news? It can be done - and pretty easily.
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Which Trees are Great for Shade in the Summer?
One of a content series on behalf of a US client.
Which Trees are Great for Shade in the Summer?
Which Trees are Great for Shade in the Summer?
Public relations
PR strategy, press-release writing, digital newsletters
Let's get social
Contact Me
My inbox is always open, you can contact me with the contact form here. I look forward to hearing from you. Warmly, Daniela