Daniela Massenz
Welcome to my portfolio!
I am a seasoned print and digital (SEO) writer and editor specialising in health and wellness and beauty. I have extensive editorial, advertorial and corporate content experience writing across many genres, including fashion, travel and food, and I write in both UK and US English for my clients.
Digital: I have project-managed new website builds for medical clients, brands and e-commerce stores, including content creation.
Editorial: My work is sought-after editorially - print and digital - and by brands. I am known for my wide knowledge of subject matter, research skills as well as my ability to translate often challenging subject matter into engaging and informative content.
Corporate: Content strategy, PR, social media marketing.
My work is accurate and my copy requires very little editing.
I look forward to chatting to you about how we could work together.
MY SKILLSET
EDITORIAL WRITING & EDITING
PRINT: I have been wellness and beauty editor on numerous magazines including Psychologies, Men’s Health, Shape, Real Simple, and I’ve contributed regularly to Women’s Health, Elle, Cosmopolitan, among others.
DIGITAL: I have blogged and guest-blogged about beauty, health and wellness for myself, independents, for brands and retailers.
DIGITAL CONTENT
BLOGGING, BRAND CONTENT, SEO AND SOCIAL MEDIA
I have worked closely with brands - beauty, fashion food, nutritional supplements, dermatology groups and oncologists on both PR and education content.
I've also run social media for numerous brands and large retailers.
CONTENT STRATEGY
As owner of digital and PR for a multi-brand global corporate, my task has been to align global strategy with marketing calendars, and adapting strategy for the local market.
I have overseen all aspects of content direction and implementation for seamless messaging.
CLIENT BRANDS: Environ, WISI-Oi Sustainable Fashion Marketplace, Bioderma, Institut Esthederm, Revlon, Max Factor, Nuxe, Erborian, Nation of Strong, Bourjois, NAOS Group, Cosmetiques de France, and many more.
CMS: Wordpress (plus Elementor and Yoast), Shopify and Drupal.
PROJECT MANAGEMENT
I have been team leader and content editor on numerous content websites - corporate and e-commerce.
SEO WRITING Landing pages
Category copy
Product pages
E-COMMERCE CLIENTS: Fashion & beauty e-tailer
Cosmetics e-tailers
CORPORATE CLIENTS:
Oncology group
Cosmetics brands
Software company
Private Wealth companies
FEATURED WORK
RECENT PROJECTS
Digital content/Ghostwriting
Client: Nêô Sephiri. Feature: WORLD WATER DAY: Time to play our part
The United Nations (UN) created this day to mitigate the global water crisis and educate people about water scarcity. They have since incorporated the theme as one of their Sustainable Development Goals, to ‘ensure access to water and sanitation for all’.
This vital mission to protect and conserve safe water is something that runs through
Client: Love from yours. Feature: How Does Hyaluronic Acid Help Your Skin?
Hy
Profile interviews
E-commerce content & SEO writing
Irritable skin: Is it sensitive or sensitized?
But skin sensitivity is not all the same. There are basically two types: true sensitive skin is a skin type, in other words, you're born with it. But sensitized skin is a skin condition – it just gets irritable for some reason, and it can happen t
The Best Retinol Serum for Your Face and When to Use it in Your Routine
LED Face Masks Are Proven to Make You Look Younger
But do led face masks work, and is the hype around these smart devices justified? As with everything tech-related, it’s all about doing your due diligence. With the right led face mask, a light therapy device used regularly for your needs can offer a brighter and mo
Nation of Strong | Beauty x Fitness made in Germany
Total revamp of website with new brand voice and messaging.
Landing pages, product pages, some blog writing.
PRINT JOURNALISM & DIGITAL CONTENT
Elle Magazine: The price of beauty
Pigmentation and Dark Spots Explained: Everything You Need to Know
You outgrow your teen acne at last, but before you can celebrate, you have to deal with the fall-out - patches of dark spots on your skin where you had pimples.
Though very common, acne isn't the only culprit, but whatever the cause, dark spots - properly named hyperpigmentation - affect women of all skin tones and ages.
Empty nest, schmempty nest!
Journalism: A Tavola
Journalism: The art of friendship
Reader feedback
Blog writing: Hot or Cold therapy? Which is best for injuries and sore muscles?
There’s no simple, one-line answer to this question: For some injuries or soreness, we need to apply cold therapy. While others respond best to heat. And then some need both. Let’s break it down so you make the right choice for your complaint.
Blog writing: Can you Get Rid of Cellulite?
The body-positivity movement is one of the best things about living in this age. It’s great that so many women are embracing their natural beauty and lovingly accepting all that they are. This means they’re grabbing life by the horns and flaunting their
Blog writing: Healthy coping strategies for a global pandemic
Our lives have changed dramatically and we have no idea how long this will still continue, although some knowledgeable people speculate it could be with us for at least the next year or longer.
Why a Healthy Gut Is the Key to a Happy Skin, Body - and Life
As long ago as 1930, medical researchers suspected a link between gut health and skin health, but it's only recently that new research has revealed just how much gut health can impact all areas of our body and psyche, and the discoveries are ongoing.
How Is It Possible That The Brain, Gut And Skin Are Connec
Blog writing: The Noob’s guide to clean skincare
Blog writer for Beyond Beauty microsite on Health24.com
Profile interviews
All You Need to Know About Losing That Belly Fat - Forever
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Which Trees are Great for Shade in the Summer?
Which Trees are Great for Shade in the Summer?
Public relations
PR strategy, press-release writing, digital newsletters
Let's get social
Contact Me
My inbox is always open, you can contact me with the contact form here. I look forward to hearing from you. Warmly, Daniela